At Roncho's Show

An entertainment program for breakthrough musicians consisting of interview segments combined with songs by the musician, focusing on a visual world adapted to the language and message of the musician.

We created a concept that does not condescend to creators or the audience, aiming to stand out from traditional formats while aligning with the current listening habits.

Background

The idea for the format arose from a close acquaintance with many musicians, various genres, and diverse musical experiences. We felt that music entertainment programs lacked elements that are part of our daily lives: the groove, cynicism, laughter, and the Hang.

We decided to create a new, direct, and fun format. The content is recorded and filmed in an uncompromising, high-quality manner, providing a casual and personal behind-the-scenes perspective of carefully selected artists. These are musicians who are about to break through, and we catch them just before they have something to lose. All the musicians who have appeared on the show have gained recognition and a local and international audience.

Season 1

The first season was produced in the studio of Ron Gavriely (aka At Roncho's), the initiator of the program, and with the collaboration of the rest of the team. It had a more intimate concept in a relaxed and homely atmosphere, with sharp editing, allocating around 20 minutes for each musician.

Season 2

The second season was produced with the support of "Maccabi Beer", the largest beer company in Israel. This time we were able to fulfil the vision and create a visual world for each artist, shortening the program's duration to cater to a broader audience beyond just "musicologists." It received significant exposure on social networks.